Hampshire Cricket History

Hampshire’s Christmas Present (and Future)
December 18, 2013, 7:43 pm
Filed under: Uncategorized

I was at the ground today and heard this news, now confirmed on the website:

“Hampshire Cricket is delighted to announce they have agreed a five-year extension to their ground naming sponsorship deal with Ageas UK. The agreement, which originally began in 2012, means that the deal will now run to 2022, guaranteeing a partnership of at least 11 years.

In addition to the ground naming rights, Ageas has extended their brand exposure to a number of new areas including: the main logo position on Hampshire’s two one-day shirts and naming rights to and branding on the new media centre and large conference space in the Hotel”.

This will be very significant for the funding of the ground and the club over the next decade – and it gives the management of the club time to breathe and develop other projects. I have met a number of Ageas people over the past couple of years, conducting tours around the ground and they are delightful people, very keen on the relationship.

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