Hampshire Cricket History


20:20 NOT in 2018
October 19, 2016, 9:06 am
Filed under: Uncategorized

More: I went to London and missed stuff yesterday – apparently there was something in the Daily Telegraph and John White alerted me to this in the Daily Mail online which suggests that it’s not at all straightforward.

http://www.dailymail.co.uk/sport/cricket/article-3845476/Twenty20-city-based-revamp-set-delayed-2020.html

The Times today (or yesterday) has very little except to quote the ECB saying that their Sky Sports deal “militates against an earlier launch”. But they were saying the earlier launch was a way of doing a new TV deal, so I wonder whether Sky are squeezing them? John said the piece in the Daily Telegraph suggested deals beyond TV to include stuff like Facebook.

Someone apparently suggested they’re making it up as they go along. Surely not?

Advertisements

9 Comments so far
Leave a comment

Facebook and Twitter are allegedly interested in the IPL rights, according to Cricinfo.

Comment by Ageas

Not sure if any saw this posting on facebook from the Save our Counties group. Some interesting answers all of which suggests it is indeed been made up as they go along.
Apologies for posting such a long quote but the logic of this recent ECB statement begs so many questions it had to bqe done!

OUR QUESTIONS TO THE ECB ARE IN CAPS, THEIR STATEMENT IN LOWER CASE.”

ECB Chief Operating Office, Gordon Hollins said, the ECB would not allow the existing T20 Blast to be diminished by the new competition with a clear marketing policy to eventually guide new fans towards the existing county game.

– EH? PLEASE EXPLAIN THIS AMAZING MARKETING POLICY?, BEARING IN MIND THE BEST PLAYERS FROM THE CURRENT T20 WILL BE EXTRACTED FROM THE COUNTIES FOR THE NEW CITY TEAMS

PLEASE ALSO OUTLINE THE ECB EXPERIENCE OF ANY PREVIOUS MARKETING CAMPAIGNS AT COUNTY LEVEL?

The rationale behind having two competitions is that they will be clearly targeted at different audiences. “We would maintain a vibrant T20 competition aimed largely at existing cricket fans: people like ourselves,” said Hollins. “But we would build a new T20 competition later in the summer aimed at a more diverse, family audience.”

WHAT DEMOGRAPHIC INFORMATION DO YOU HAVE CONCERNING THE EXISTING T20? IS THIS NOT HELD BY THE COUNTIES?

THE SUGGESTION HERE IS THAT THE CURRENT T20 COMP IS NOT AIMED AT, OR DOES NOT ATTRACT A “DIVERSE FAMILY AUDIENCE”?

PEOPLE LIKE OURSELVES”??? PLEASE EXPLAIN?”

IF THIS STATEMENT (“We would maintain a vibrant T20 competition aimed largely at existing cricket fans”) IS AS WE UNDERSTAND IT, DOES THAT MEAN THE NEW CAMPAIGN/COMPETITION WILL BE AIMED AT NON-CRICKET FANS!?

IF THE CURRENT T20 COMPETITION IS AS “VIBRANT” AS YOU DESCRIBE IT, WHY ARE YOU LOOKING TO REPLACE IT?

“The implementation of the two competitions would be differentiated at every level. We would market them differently. We would target them at different fans. We would conduct segmentation and market research about the best way to target different fans for different competitions. So there would be two competitions with distinct roles. We think that both can thrive.”

ECB – PLEASE REFER TO ALL QUESTIONS ABOVE!!

Comment by Paul

Cheers Paul. V interesting! Will they reply I wonder?

Comment by pompeypop

I too was in London yesterday, on the way I caught this on R4 Today, starts at

http://www.bbc.co.uk/programmes/b080dynn

Starts at 2:54:45

All about County identity (doubtless plagiarised from here, sadly unacknowledged!)

Matthew Engel on the New T20 idea. “Manchester Yankees” “general desperation” gives you the general flavour of it!

Nick Robinson is obviously out of date, as he refers to Cricket as a “Big Sport”.

Comment by Jeremy

One point that was made in the Telegrath article yesterday is that only 13% of those attending T20 matches are under 16. If you loo at the age profile of the population, that is about the percentage of the population between 5 and 16. The ECB are keen to attract families, which include not only mum, dad and the. Holden but also the grandparents. Often these days, with working parents, it will be grandad taking grand son to watch the cricket.

Comment by Bob Murrell

An account of the forum held last week at Grace Road for Leicestershire members https://newcrimsonrambler.wordpress.com/2016/10/18/unleash-the-cricket/

Comment by Ian

Thanks for all this – very informative. keep ’em coming!

Comment by pompeypop

I consigned the Daily Mail story to the rubbish bin as soon as I read “Kevin Pietersen’s (pictured) Surrey”. How can anyone take anything they write seriously after that?

Comment by James

Maybe I’ll start writing Derek Shackleton’s Hampshire? Mind you Surrey are welcome to him!

Comment by pompeypop




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: